YouTube is a vast platform, and it’s not surprising that thousands of users are seeking to improve the quality and effectiveness of their content using the site. But, with all the usage comes other challenges, like standing out from the rest of the pack. Here are five SEO tips that you can apply to the content on your YouTube videos that can help you improve your performance when searching, be recommended, and get more attention.
What is the size of YouTube nowadays? According to a genuinely cool infographic published earlier in the year, there are some astonishing data:
- YouTube can be accessible and is used in all 88 countries of the world.
- It’s the second most prominent social media platform, with more than 1.5 billion daily users just behind Facebook (2 billion) and more than three times the size that is Instagram (700 million)
- 500 hours of videos are added onto YouTube each minute
- Mobile viewing accounts for 50% of the streaming on the site.
In the words of others, YouTube is HUGE. In addition, it has seen steady growth since its launch on the market in 2005, but it has become the most prominent and most influential video streaming service on the internet. While many other video services have followed in its wake, none have achieved the same level of fame.
With this in mind, it’s no surprise that many users are trying to increase the quality and effectiveness of their content via the social media platform. But, with all this use comes other difficulties, like being seen in the crowd. When 720,000 hours are being uploaded each day, you need to take every step to make yourself stand out and get recognized.
Locate the perfect spot for the length of your video’s title
There are many aspects to consider when deciding on the title for your video.
- It’s so engaging and captivating. It is for the eyes!
- How many vital keywords do you include in the description (those keywords will assist you in ranking your video on both YouTube as well as Google results)
- Which portion of the title will be apparent when people look up YouTube and view your thumbnail video on the YouTube-related video search results.
If you take all of the preceding into account, the ideal space for the title of your video will be about 100 characters. This is enough to create an original, memorable title while showing your search results with no cut-off.
It is essential to ensure that the title does not only describe what’s taking place in the video and includes keywords you’ve already researched; however, it should also be captivating enough that viewers will be enticed to click it. Make sure that your video reaches a maximum number of viewers. If you do not have enough YouTube followers, you can always buy it with SubPals.
When creating a title for a video, you should consider adding the following information:
- Include the names of important people and characters of the entity (your interviewee, the event’s name, brand hashtag, prominent brand name, etc.)
- Location (especially in the case of an area)
- The key phrase you’d like the video to come up for.
Make your descriptions longer.
Descriptions of channels and videos are another excellent source for attracting traffic to every piece of content. YouTube can accommodate up to 5 000 characters, anywhere between 500 and 700 words.
The principle is simple: the more original content that you provide in your videos, the more accessible to Google and other search engine crawlers to comprehend what the video is about and the search terms they will rank it with.
Every description doesn’t need to be this lengthy, but striving for about 2,000 characters for your videos and 3,000 characters for channels would be an excellent idea as it allows you to have the space you need to optimize your use of keywords and provide an understanding to the viewers. A little more is acceptable; however, make sure you don’t overfill your description with useless fluff.
Start with the beginning 150 characters the description count.
When you write your words in the first 150 characters, those first 150 characters will be the most significant. This is because YouTube removes it by putting a (More) tag following the point, and the user must choose to read the remainder. Some of them may not be going to allow that.
Make sure that those first characters explain to the reader what they must know to connect with the content. From there, you can focus more on the keywords and the remainder of the description, as it’ll still count as a search result.
It’s also a great location to connect to other channels, your site, or other websites. Be sure that your call to action (CTA) is within the first sentence, like liking or subscribing to, learning more, and so on.
Have a high-resolution, clear thumbnail
Thumbnails are pretty standard for channels that have been monetized to the point of this time. You’ve probably noticed that they have a specific pattern of a silly face, bright colors, something strange in the background and over the. It’s indeed annoying. But they adhere to the formula as the formula does what it says.
You don’t need to duplicate the process. Just make sure you’ve got a visually attractive thumbnail in the recommended 1280 x the 720 dimensions. There are several generators available to assist you in creating thumbnails, but my preferred favorite thumbnail maker at the moment is Adobe Spark.
Make use of playlists. It’s true!
Playlists can be extremely helpful. They allow you to group specific videos that you can post within your YouTube channel. You made an entire series of tips to boost the number of YouTube views which was divided into ten parts. You’d create an account on your channel titled “Super YouTube Tips” so that viewers could view the entire series in one place. However, this has an added advantage.
Search is geared towards introducing playlists directly on search results. It also lets people specifically look up playlists. This is beneficial because it will introduce viewers to many videos instead of just one, and many people will decide to join the playlist and go through all the videos.
If you have a unique series with a continuous plot, you’ll find this a tremendous assist. You can make it so much easier to figure it out regardless of whether YouTube isn’t by the channel’s rules (an issue that more than one content creator has faced in the past. Take this advice, my word for it).
To summarize, YouTube playlists help you:
- Improve your chances of ranking your video content for a more comprehensive array of terms (which is beneficial to get results that are focused on your brand)
- Enhance the engagement rate for your videos by offering your viewers an assortment of videos so that they can listen to them endlessly. We know that engagement is the most crucial ranking aspect in YouTube rankings.