It’s never too early to plan your holiday campaigns because December is one of the most significant gift-giving months of the year. By promoting the best deals and offers, business owners can increase sales and gain new customers during christmas offer.
It would be best to stand out from the crowd for your deals to be seen since this is the most profitable season for retailers. To convert a good portion of your visitors, the ads must drive traffic to your website.
To help you create a sales campaign that stands out among your competition, we’ve put together some Christmas marketing strategies. Furthermore, we’re offering a comprehensive selection of ready-made, customizable promotional templates in our ad design platform, which are free of charge.
Christmas contest
Contests are a great way to engage customers during the holiday season. Every Christmas, there are prizes for the ugliest Christmas sweaters or the most creative Christmas trees. If you want, people can send you photos of the Christmas decorations that they have crafted.
You could initiate a letter-writing campaign where your audience writes Santa a letter (with their address) asking for a present. Invite your Facebook fans to enter the contest by uploading a photo or video.
Make your campaign even more appealing to potential customers by incorporating one or more of these marketing techniques.
PPC campaign setup
By now, you are probably aware of the importance of PPC ads if you run an online retail store. Especially during the holiday season, you should consider advertising online.
Your sales promotion can be promoted through a PPC search campaign, a display campaign, or an online video. To make sure your voice is heard, you are best served by using all three media types.
One month before Christmas is the best time to launch a PPC campaign. Before launching your campaign, you will have plenty of time to prepare your materials.
Ensure your search ads, images, and videos are available in multiple versions to avoid ad fatigue. To increase your chances of selling, rotate your Christmas cards throughout December.
Create a standalone landing page
Independent landing pages are best when running PPC campaigns to help a visitor through the product’s story.
Using landing pages, create a journey through the sales funnel from the moment the deal is signed to the moment of purchase.
Send holiday sales emails.
Send your customers some holiday emails telling them about your deals and discounts for December. Put a catchy subject line and a picture of your festive products in your email.
Print and digital catalogs
A beautifully designed Christmas sales catalog can entice people to buy your products. This can either be a printed catalog or an online catalog. Discount coupons and complimentary gifts can be included.
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