Amazon Competitors: A Detailed Competitor Analysis

Amazon Competitors

In the year 1994, Jeff Bezos created Amazon. It is a leading e-commerce company situated in Seattle, Washington. Amazon, the world’s largest retailer, leverages the cloud technology platform to supply its services through the internet. During their early years of operation, focused on selling books, TV shows, and movies.

Amazon has now expanded its services to include a wide selection of products all under one roof. Electronics, food, groceries, apparel, and many other items are included. On a daily basis, as well as during holidays, Amazon offers a variety of specials.

Amazon offers users a website as well as an app to help them with their online shopping. The user interface assists them in placing orders, making online payments, tracking orders, and returning and refunding things if they are not happy.

Who Is Amazon Competitors?

Amazon has a lot of competition in the technology world: Netflix, which competes with Amazon Prime Video in the media, Google Home versus Alexa, Amazon’s virtual assistant, or Microsoft Azure and Google Cloud, which compete with Amazon Web Services. In addition, Amazon has a number of competitors in both the B2B and B2C markets.

In this blog, we have done a complete amazon competitors analysis. Here is the list of amazon top competitors:

1. Online Stores

Let’s begin with the most obvious competitors to amazon: internet store operators. Ecommerce has exploded in popularity in recent years, accounting for 21% of total retail sales in the United States alone. Despite the fact that Amazon is the largest consumer marketplace online, small businesses have one significant advantage.

Online retailers that sell one-of-a-kind, hard-to-find items will always have an advantage over Amazon’s mass-produced goods. Take, for example, TREEHOUSE kid & craft.

Small business has a distinct advantage over Amazon and other large internet marketplaces. It focuses on high-quality children’s toys, art, and books, with a focus on “unique, kindly-made things from all over the world.”

Sure, you won’t be able to match Amazon’s prices or delivering timeframes. Amazon is practically limitless in terms of scale, size, and logistics. You may, however, outperform Amazon in terms of unique products and personalized shopping experiences that keep customers satisfied and returning for more.

2. Alibaba

Alibaba is a global company that focuses on online wholesale selling. It was founded in 1999 by a former English teacher and a few pals. They had 758 million active users as of June 2020! It is one of the amazon main competitors.

While they focus on online sales as well, their business model is not the same as Amazon’s. Alibaba is actually made up of three distinct firms. Taobao and Tmall are also available. Alibaba focuses on B2B sales, whereas Taobao focuses on B2C sales and Tmall focuses on multinational brands.

Alibaba also serves as a middleman in China’s burgeoning eCommerce business. They provide a venue for sellers and buyers, but they do not handle the goods themselves. Instead, merchants pay Alibaba fees and commissions in exchange for the ability to list their products on the platform.

While it claims to have a global presence, it is mostly focused on China. Alibaba is expected to account for more than half of all online retail sales in China by 2020.

3. eBay

eBay is an American e-commerce platform started in 1955 in California by Pierre Omidyar. Since going public in 1998, it has expanded to a global footprint of 180 countries and about 14,000 workers. Its major business is online retail, which has more than 180 million active purchasers and $ 10.7 billion in yearly revenue.

With a 7.2 percent market share, eBay is the second largest eCommerce brand in the United States and the greatest Amazon competitor. It provides a virtual marketplace for buying and selling new and old products.

Its listing contains more than 1.4 billion products, as well as the exchange of live performance tickets. It has also made it easier for people in the same neighborhood to swap products and services.

4. Flipkart

Flipkart is a leading e-commerce company that sells a large variety of clothing, furniture, electronics, cosmetics, and other useful items. Around 100 thousand registered merchants are drawn to the wide variety of products available. It has a user-friendly design that allows customers to simply place orders on the website or through the app, with customer care available 24 hours a day, seven days a week. Everything is a lot more possible for the customers, from selection to purchase, and package tracking is a breeze for them. Flipkart is one of the major competitors of Amazon because of its customer-friendly features and product range.

5. Otto

Otto has been ranked as Europe’s largest e-commerce company over the years. It has been reinventing itself since its inception in order to provide customers with a one-stop-shop experience. On its platform, Otto sells products from various brands. The customer’s navigation is made simple. Users can make use of the retailer’s user-friendly interface to easily find and order these products. Otto’s areas of expertise include anything from home and living to fashion, gadgets, and sports. Otto is seen as a major competitor to Amazon because of its partnerships with external companies and exceptional customer service.

6. NetFlix

Netflix is Amazon’s competitor in the streaming media services category, which includes Amazon Prime. It is a video-on-demand service based in Los Gatos, California, created in 1997 by Reed and Marc. The company provides a subscription-based streaming service with access to a large library of television shows, feature films, and documentaries. With 148 million customers in over 190 countries, it is one of the most popular internet entertainment services.

When comparing Netflix with Amazon Prime, we can see that Amazon Prime is a subscription service that not only offers streaming videos, music, and books but also includes two-day free delivery and other perks. Netflix is solely a video-streaming service, however, Amazon Prime comes with a slew of more features. Amazon Prime does not charge more for different video quality levels, unlike Netflix does.

7. Walmart

There’s no reason to dismiss Walmart as an Amazon competitor because it operates both online and offline locations. It is one of the amazon prime day competitors., like real stores, is a site where individuals can find high-quality merchandise. It also provides customers with a variety of user-friendly services at cheap pricing. Walmart is also an amazon fresh competitors.

Walmart is a subsidiary of Walmart Inc., which was founded in 2000 and is headquartered in San Francisco. Hundreds of things, including apparel, home renovation, toys, baby, garden, food, and more, are available on this online marketplace. They want to provide their customers with unique shopping experiences when they purchase online.

Walmart uses their expertise in both physical and online commerce to establish a variety of innovative initiatives to entice customers. The gift card is one of them. Walmart offers a variety of gift cards that may be used at any of their 11,718 physical shops in 28 countries, and these gift cards are managed by the online Walmart store.

8. Google Home

Google Home is one of  amazon echo competitors. It is a line of smart speakers that Google is developing. The first gadget was announced in May 2016 and released in November 2016 in the United States, followed by global releases throughout 2017. Google Home, like Amazon’s echo devices, is a voice-activated assistant that responds to your commands. In terms of expanding their footprint around the country, both Google Home and Amazon Alexa are giving each other a run for their money. Google home is one of the amazon alexa competitors.

9. JD

JD, commonly known as Jingdong or 360buy, is a Chinese e-commerce platform. It was first released in 1998 and is based in Beijing, China. This marketplace was first renowned for its business-to-customer (B2C) operations, and it wasn’t until 2004 that it became well-known among customers. Aside from, this platform also has a website called, which is the official one.

You can simply find any Chinese product at JD for a reasonable price. It also allows you to select things that you like, make a purchase, and then wait for the products to be delivered to the buyer’s address.

In NASDAQ, an inventory in China, the JD was visible. This platform is renowned to provide customer and partner faultless platforms and services. It is one the amazon biggest competitors.

10. Rakuten

Founded in 1997 and now the biggest in that country, Rakuten is an eCommerce platform based in Japan. In addition to online shopping, digital content, communications and fintech, it has broadened its activities. In 2018, it made sales of $10 billion with 1.3 billion customers in 30 jurisdictions globally.

The platform operates within two segments: consumers who seek through the Internet independently, and any type of retailer that need customers or buyers to sell his goods. Rakuten works with advanced features such as personalising, reduced costs and reduced risk, and provides its merchants with greater brand standing.

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Amazon Web Services Competitors

AWS offers rapid, versatile, dependable and cost-effective solutions to Amazon’s cloud computing platform. It also provides a service in the form of building blocks that may be used to develop and deploy different sorts of cloud applications.

AWS services, however, have a resource default limit that differs between regions. In addition, your programme is modified to a hardware level, which could not provide optimum application performance and use.

1. Oracle Cloud

Innovative and integrated cloud services are provided by Oracle Cloud. It is one of the top amazon aws competitors to help you design, deploy and manage cloud and premises workloads. Oracle Cloud also contributes to business transformation and complexity reduction.

2. Cloudways

Cloudways offers agencies, retailers and SMBs managed cloud hosting. It has worked with leading suppliers of cloud services including AWS, Google Cloud, DigitalOcean, Vultr and Linode. Experience free creation, deployment and manage without the need for any cloud-server management skills, including PHP, Laravel, WordPress and Magento. Cloudways can focus on business growth without worrying about server management, security and maintenance technological difficulties.

3. Microsoft Azure

Azure is a cloud computing service for applications construction, testing, deployment and management. It is an innovative, multinational IT giant, Microsoft cloud service. Like AWS, also SaaS, PaaS, and IaaS are offered by Azure. However, it grows quicker than AWS. An integration with Microsoft’s eco-system is the major competitive advantage for Azure. Enterprises that already use the products of Microsoft will most likely rely on Azure for cloud operations. Azure delivers an edge over AWS through the complete Microsoft ecosystem. Azure is the leading AWS rival and alternative

Amazon Go Competitors

Amazon Go represents the best example of the consequences of the Amazon’s focus with customer simplification. That’s exactly what Amazon achieved – the worst thing about shopping in the retail industry was done – the checkout queues. It announced a new conception of physical shopping named Amazon Go, a shop in which shoppers could enter, take the items they wished for and depart, without having any interaction with the cashier; Amazon took this notion and put it to real use. The Amazon Go Shop launched in Seattle in 2018. You just have an Amazon account and a smartphone installed with the Amazon Go app to shop in an Amazon Go store.

1. Jack & Jones and Vero Moda

In China, technology for face recognition is so widespread that you don’t even need to shop on a mobile phone. Mode retailers Jack & Jones and Vero Moda in Shenzhen and Guangzhou have opened smart stores utilising this approach. First, customers complete an in-store facial recognition registration, which is WeChat Pay. A smart kiosk will read your face at the exit and allow payment. When integrated with AI, this technology helps drive sales; the mirror employs face identification in the fitting room to identify customers and to suggest things based on their buying history.

2. Hema

Alibaba has a cashier-free food store, too, Hema. It has been launched in 2015 to 46 outlets in 13 Chinese cities. At Hema, self-checkout kiosks employ face recognition to link to the payment app of Alipay, while digital panels display product information and dynamic prices automatically up to date using e-ink price tags connected to the Wi-Fi system. Alibaba is planning to expand Hema to 2,000 branches in the next five years.

3. MobyMart

This is only a prototype, but it listed how automatic retail is evolving by placing it on wheels. MobyMart is a Swedish start up, unconfined mobile food shop, Wheelys, that you can ‘hail’ via an app in a self-driving car. Payment operates by scanning RFID tags over the phone. Imaging analysis is also used to track client activity and collect data. This is now a six-month beta project on a Shanghai university campus. Although this prototype would take some time to reach the streets, the notion is comfortable, in particular for distant places.

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Bottom Line

As Amazon supplies all the things concerned from web services to media streaming devices and many more, it has competitors from all the different sectors from companies like Apple giving Amazon an edge as one of the top amazon fire stick competitors to grofers competing against Amazon fresh. It is known as a leading online marketplace in the globe and is rapidly marking stones in other fields, including subscription services, web services and other physical businesses. It is one of the most trusted sources for efficiently finding individual things.

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