Professor Gerald Zaltman from Harvard University claims that 95% of buying decisions are subconscious. You can influence these subconscious decisions through quality marketing strategies.
The modern buyer’s journey differs from the traditional buyers, like the role of marketing has been extended to the decision-making stage. It means that brands can influence the decisions of their leads through clever marketing techniques.
Marketing in modern times has become digital, and many brands and shops have opened online shops. These online shops reduce human interaction and increase the web browsing stage.
During this awareness and exploration stage, brands follow these techniques to enhance their chances of converting leads.
According to a 2018/2019 survey, 79% of brands think that the PPC campaign was beneficial for their business. Pay-Per-Click services allow the companies to pay the fee for advertisements if people click on their advertisements. You can control the location and target audience for your ads so that your campaign reaches those who are your leads.
For Example, if you live in Melbourne, Australia. You can search for top PPC agencies in Melbourne and assign them to your campaign.
PPC advertising works better than SEO advertisement. It works about 50% more effectively than SEO digital marketing.
Search Engine Optimization
Search Engine Optimization or SEO is a smart way to market your brand as research shows that search engine drives 38.4% more traffic than social media platforms. When a lead is looking for solutions and awareness on a specific topic, SEO marketing provides them with these solutions while marketing your product.
Search Engine Optimization uses content writing as a tool to spread the word about your product. It uses long-tail keyword links that lead to your site. You can also localize this service if you are a small business.
Social Media Marketing
Social Media is also a credible market for advertising your brand. You can use the current trends and hashtags to reach people from different corners of the world. Social media has the power to increase the sales of a brand almost immediately after the brand becomes a phenomenon.
Many social media platforms allow you to advertise your brand. The customized advertisement can help you target your leads.
Conversion Rate Optimization
Conversion rate optimization uses mobile apps or websites as a medium to market your product. CRO helps you manage the content on your mobile application or website and optimize the data to help convert leads.
In CRO, the marketing company tests many different ideas for generating traffic on your website and testing them until they succeed.
Email Marketing is also a practical tool that helps businesses target their audience. You can ask your consumer for their email address when they visit your website. You can add blogs that offer information and solutions to your potential lead.
When the lead clicks on your website, you can request their email address. Later, you can send emails regarding deals and new editions of your products.
You can also send emails to your present customers. Sending emails to the audience who is already a customer will keep them loyal and connected with the brand.
All these marketing strategies are being used by the business to generate revenue, and you can also increase your profit margin by using these techniques.