How To Use Dynamic Contents To Increase The Reach Of Your Brand

Dynamic content makes a difference in your marketing strategies because it personalizes communication with your audience. With dynamic content, you incorporate interactivity and avoid the use of generic messages in your emails or web pages. Know in detail what they are, their types and how to incorporate them to present each client with the appropriate information according to their needs.

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Characteristics of dynamic content

  • They change based on the information, interaction, or profile of the user, the prospect, or the client.
  • They present your customers with the information they are looking for, making it more accessible and easier to find.
  • They increase the relevance of your content because you adapt it to the needs or tastes of each client.
  • They improve the success of your campaigns as they increase engagement.
  • Customers who click on personalized recommendations have a 70% higher purchase rate (Serrano, 2019).

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Different types of dynamic content

  • Text
  • Images
  • Audios
  • Videos
  • Links
  • maps
  • lists
  • Timelines
  • Evaluations
  • Surveys

Difference between dynamic content and static content

The above characteristics determine the fundamental difference with static content: the update frequency.

On static pages or emails, the information is always the same.

For its part, the dynamic content comes from databases, user search parameters, or information recorded by the browser. It is also data that is recorded in the user session or that is saved in cookies.

Since you already know what dynamic content is, its characteristics and how to obtain it, here are some specific examples.

Dynamic content types and their uses

We will talk about 5 types of dynamic content and how to take advantage of them in your content strategies:

1. Dynamic email or dynamic email

How many times have you had to write versions of the same email to adapt it to different recipients? You save this work by creating personalized messages automatically.

Some of the elements where you can associate dynamic content with increasing engagement with your recipients are (Martin, 2018):

  • Name
  • Gender
  • personal treatment
  • subject line
  • Themes of interest
  • Suggestions
  • Information of promotions
  • custom images
  • Links to your vlog updates.

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Dynamic content is also used to determine the best time to send your messages. For this decision, you can consider the location of your contacts, their profile, and the purpose of the message.

An additional tip: before sending the email, check that you have correctly configured your dynamic elements. Email marketing applications allow you to preview the message before sending it.

Benefits of incorporating dynamic content in email

According to surveys conducted by Martech Advisor, emails with interactive content increase the click-to-open rate by 73%. When you create a video, the click rate increases by up to 300% (Arora, 2017).

Provide your customers with personalized content, for example, offers updated in real-time according to their interests. This is convenient because information tailored to your customers’ searches increases your revenue by up to 69%, according to Hanna Kuznietsova, Head of Content at Stripo (Kuznietsova, 2020).

2. Conversion pages or landing pages

Landing pages are pages with a simpler design than traditional web pages. This is because its objective is very specific: to convert visitors into leads or sales (Sordo, 2021).

These pages are part of the most successful marketing strategies to attract the right people to your brand. Few elements are included in the design of a landing page, and distractions are avoided. What is sought is that the client focuses on a promotion that is being offered.

  • To make these calls to action (CTA) more attractive, the conversion pages or landing pages include dynamic content such as:
  • User identification.
  • Forms that the user fills out in order to obtain information of interest: reports, statistical data, an ebook, and an infographic.
  • Offers that are personalized or include products related to the customer’s previous searches.
  • Electronic purchase coupons.
  • Personalized access to advisory services or tutorials.

Benefits of creating a landing page with dynamic content

Among the benefits that a landing page with dynamic content brings you are:

  • Obtain information from people who are really interested in your brand.
  • Generate conversion opportunities, reducing lead management expenses.
  • Segment potential customers based on their searches, words used, and web browsing (Delio, 2020).
  • To create your conversion pages with attractive designs and dynamic content, you can use LeadPages, HubSpot, WPBakery (WordPress), Wix, Weebly, or Site123.

3. Blogs or videoblogs

Just having a website is not enough to develop a successful marketing strategy. The public seeks fresh content on trending topics, and that provides them with greater value.

A blog is a convenient means to display this content, especially because it is a space that is constantly being updated.

The preference for audiovisual content is also growing, where video recording is a fundamental strategy. To organize your audiovisuals, you have video or vlog blogs. You can implement these galleries with the video channels used on platforms such as YouTube.

A third option to promote your brand to a wider audience is to show your audiovisuals on social networks. pikashow apk free download for iphone Applications like Instagram tv (IGTV) help you improve your marketing strategy by creating and sharing videos with a larger audience (Ventura, 2021).

Getting more out of your web spaces with dynamic content

How can you further leverage these three mediums to amplify your brand presence?

In the case of audiovisuals, whether you show them on Instagram TV or in a vlog, their dynamic nature is reflected in their constant updating.

For blogs, you have the option to add custom fields with dynamic content in apps like WordPress or Divi. These are some examples:

  • Titles and images that are modified according to the content.
  • Identification of the author and his biography.
  • Author’s state of mind.
  • Identify if a video is streaming live.
  • State of the time.
  • Ratings.

Another reason to incorporate dynamic content on your page, blog, or videoblog is to facilitate its design and subsequent updating (Hodaka888, 2021).

4. Dynamic Search Ads and Personalized Recommendations

Dynamic ads show your customers’ information tailored specifically to what they’re looking for. They also automatically create landing pages and headlines for your ads.

Google Dynamic Ads uses information from your own webpage to target customers. Therefore, it highlights the importance of having a well-designed website with good SEO copywriting.

5. Forms

Forms with dynamic content are possibly one of the tools that most help developers save time. Instead of having to create a large number of forms, templates or templates are created that are reused.

On the part of the users, they will appreciate not necessarily having to load all the information requested in the form or complete it in parts if necessary.

Why design forms with dynamic content

When you incorporate dynamic fields in your forms, you get several benefits (Adobe, 2021):

  • You make it easier for your users to use the form by auto-populating (filling in) the fields whose information is known. You obtain this information from the user’s profile, previous interactions, or that is registered in your databases.
  • Dynamically show or hide fields based on real-time customer actions.
  • You progressively validate the fields and detect errors.
  • You verify information that is important to complete the user’s action: shipping addresses, email accounts, data associated with payment, etc.
  • You design forms that are adaptable to mobile devices and that you can use in various channels.
  • You include tags, filters, and geolocation information that makes it more pleasant for your users to use your web media.
  • These five types of dynamic content are options that will allow you to increase the reach of your brand and your conversion rates.

Some are oriented to the presentation of content, others to attract your potential customers to your offer. You can also capture up-to-date information that allows you to get to know your prospects better. Dynamic content provides you with options to respond to various requirements. Take advantage of them to develop your brand’s content strategies.

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