On Page vs. Off Page SEO: What Are the Differences?

Did you know that more than 3 billion searches happen every day on Google? It’s safe to say that search engines are crucial to getting your website and content noticed, which is where SEO comes in.

But what’s the difference between on-page and off-page SEO? And why are people always trying to leverage one or the other?

That’s what we’re here to look at today. Read on to find out more about the difference between on-page vs. off-page SEO. 

What is On-Page SEO?

When discussing on-page vs. off-page SEO, it’s important to understand what each of these things is. Let’s start with on-page SEO. 

On-page SEO refers to all the methods within your site to boost its rankings on search engines. It lets the engine understand what your page is all about while providing previews for end-users before they click.

Let’s go over what makes on-page SEO distinct from off-page SEO.

Content

This refers to the main idea or point of any given page you put online. Whether it be a blog post, a list article, or a page to buy products, the content is the starting point for all on-page SEO.

Title Tag

This is the main heading that end-users see in the SERP. A lot of emphasis is placed on keeping the title tag short but eye-catching. 

Keywords

Keywords help you get the kind of audience or customers you’re looking for with on-page SEO. It captures the words that they’re constantly searching, meaning you can rank higher on searches by using these keywords. 

If you’re looking for a reliable source of keywords, you can read more here!

What is Off-Page SEO?

Now that we have a good idea of what on-page SEO is, let’s go over what off-page SEO is and how it’s distinct from its counterpart. Off-page SEO refers to the factors that help rank your page.

This includes things that help lead users to your site, such as backlinks. Let’s go over some of these factors here:

Domain Authority

In case you didn’t know, domain authority is the number given to you by a search engine to basically rank the strength of your site. Those with higher authority are likely to rank higher, so it’s sort of like a grade for searches.

This is a key factor in off-page SEO, as you want to increase your domain authority. This is primarily done by using links that lead to your site. 

Backlinks

The more links you can bring to your site, the more domain authority that search engines will give you. Things such as guest blogging, features in publications, and hosting your own virtual events are all examples of this.

Social Promotion

Social media is a now-frequently used tactic to bring more people to your site. By sharing links on other platforms, you get more visitors and thus a higher domain authority as part of your off-page SEO

Understanding On-Page vs. Off-Page SEO

While on-page vs. off-page SEO can be a tough concept to understand, they often work in tandem with one another to get you the best search results. Use this guide to help you understand how to use them for your needs.

For more informative articles on SEO and other key topics, check out the rest of our site!

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