Augmented Reality (AR) and Virtual Reality
Augmented and Virtual Reality enables businesses to stand out and create a next-level consumer experience. You can hire dedicated development team for such work. Here are some examples of how businesses utilise AR/VR to improve their client interactions:
Contactless shopping
Some companies, such as Gucci and Ikea, employ AR layers to allow consumers to play with their items; for example, they can put on a new watch or cosmetics or see the thing they want to buy in any place, such as placing Ikea furniture at home to see whether it fits.
Immersive experience
When organisations use VR/AR layers to better engage their customers in interacting with their brand or product. For example, Coca-Cola has created interactive elements that customers play with on their cellphones.
Enhanced personalization
Customers may interact with the brand in their unique way. For example, L’Oreal has created a new men’s scent called Only The Brave and a VR environment where users can explore how they respond in harsh settings. Companies are only now realizing the possibilities of VR/AR technology for enhancing brand and marketing initiatives. Nonetheless, between 2020 and 2024, the global Augmented Reality and Virtual Reality industry will expand by $125.19 billion.
Chatbots
Chatbots are getting increasingly popular in the marketing industry. They assist businesses in better engaging their consumers, resulting in higher conversion rates. In addition, they give a conversational experience, enable product and information discovery, promote brand customization, and reduce customer support expenditures.
Superior App Security
With the increasing speed of company digitization, the need for enhanced internet security has grown dramatically. According to the most recent CheckPoint research on Mobile Security, 40% of all mobile devices are vulnerable to cyber threats. Meanwhile, mobile attacks with multiple attack vectors have been experienced by 97 percent of firms globally. For these reasons, software development firms are continually working to improve mobile app security.
According to Industry & Markets, the mobile security market will increase at a CAGR of 19.4 percent, from $0.3 billion in 2019 to $7.2 billion by 2024. Writing secure code, careful selection of development libraries, reliable data encryption tools, implementation of high-level authentication, including blockchain solutions, tamper detection, improved QA practices, and others will continue to be the most effective app security practices in 2022.
Predictive Analytics
Predictive analytics is a rapidly growing subset of advanced analytics that employs historical data, machine learning, and artificial intelligence to forecast future patterns and results. As a result, many e-commerce companies track user behaviours better, improve product suggestions, and boost brand customization.
Amazon is the most visible application of predictive analytics in e-commerce. After incorporating the product recommendation technology at numerous stages in the browsing and purchase procedures in a distant 2012, the corporation improved its revenues by 29 percent, reaching $12.83 billion. Today, Amazon continues to experiment with AI and predictive analytics and is regarded as one of the world’s most successful e-commerce enterprises. In 2020, the company’s net sales revenue will be $386 billion.
A broad spectrum of enterprises uses predictive analytics technologies in their mobile applications. According to the ZION Market Research research, the worldwide predictive analytics market will be worth roughly $10.95 billion by 2022, growing at a CAGR of approximately 21% over the anticipated period.
Cloud Computing Integration
Cloud-based mobile applications have several advantages over traditional mobile app development. So, many firms are currently developing mobile apps that interface with the cloud. Hence, these apps can operate on any mobile device, regardless of its operating system. As a result, they are well suited to varied screen sizes and smartphone features. Furthermore, the companies distribute the mobile apps remotely via the internet, function significantly quicker by utilising the power of the cloud rather than a smartphone. So, they have increased data storage.
According to the Motor Intelligence industry analysis, the mobile cloud market was worth $30.71 billion in 2020 and is expected to be worth $118.70 billion by 2026, growing at a CAGR of 25.28 percent over the anticipated period. So, you can easily find a custom software development company in London for your company.